Your Business Goals and Why Everyone Should Know About Them

A misused quick win that keeps being overlooked

It’s pretty common. When I ask: Do you know the business goals of the company you are working for? The usual answer is: Why should I?

But that’s not the ugly part. When I ask the owner or manager: Are your company’s goals shared across the teams? Two possible scenarios come in:

  • “We don’t set up specific goals per se. You know, it’s all about keeping growth.”
  • “Of course! We have a webpage so everyone can see them.”

I’m sorry to break it to you, but both answers are wrong.

 

Why you need specific goals. By tomorrow.

Running a business is pretty hard. The pile of to-dos just keeps growing and growing and there’s no actual end to it. Always something to improve, always a market change.

By establishing clear objectives, you are already prioritizing. Not only you’re taking away wasting time on everyday decision-making or unaligned teams working on different priorities. But you are giving a clear path to your vision.

“In the absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.”

You own the company’s mission, but how are you translating that into daily tasks? There is no other way. You need to set your goals.

Here’s a 5 step framework to do so:

  1. List your company’s pain points. Pro tip: don’t do this on your own. Talk to your teams, they know better.
  2. Place them into an Impact vs. Complexity matrix.

3. Start by selecting those pain points with the higher impact and lower complexity. Why? Those are the quick wins.

4. Once you have no less than three and no more than six, write out those goals.

5. Now you need to make them measurable. A goal that can’t be measured is just a dream. Get your data out and clearly define it. You can have more than one KPI for each goal, but I would advise not having more than three.

You got it! You’ve got your first OKR! Here’s an example of how that could look like.

Why having a webpage is not enough. Seriously it’s not.

Ok ok, you are doing good, I’m not trying to be mean! But, if after doing a whole, incredible exercise of establishing goals for your company, all you do is put them out on a webpage no one is looking at… you’re just halfway there.

I’ve seen it, I’ve been there. A company’s goals url is shared with every new hire on their first day. “And here’s our quarter goals. These are guiding our vision” says the HR presenter to a group of new joiners. After those 10 seconds, a bunch of other links are shared with the team: benefits, holidays, tools…

As days go by, no one mentions the goals webpage anymore. After a few weeks, it’s just forgotten. A sunken webpage in the sea of links.

 

But there is another way! Easy, straightforward, logical even! Link your projects to your goals.

A one, unique project management tool that not only allows you to track projects, tasks, and team efforts essentially, but so that those projects are directly linked to your company’s goals and their progress.

Wouldn’t that be cool? Your employees, every time they log in to see their daily tasks, first get a glance at your business objectives.

Whenever a new project pops up, it’s easy to establish its priority: does it contribute to our current goals? If so, how? Let’s link them directly.

Something like that is what you should be aiming for.

Oh! And no one will be answering “why should I?” anymore.

As there is a lack of similar tools in the market, I created ProjectOS Pro. A tool for Project Management and OKRs. This is a screenshot of how a project would look like. As you can see, it’s linked to its OKR. And if you look at the goal, all projects contributing to it are visible as well.

Hi, I’m Triz!

I’m a business automation expert, Make and Notion certified, and with 7+ years of experience working on Operations and Project Management.

I help entrepreneurs and businesses build systems that help them grow and scale (and stop holding them back).

 

If you’d like that

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