3 Steps To Stop Making It Hard For Your Customers To Work With You

Streamline your Client Acquisition process so your potential customers stop buying from your competitors

Have you ever been a customer yourself? I bet you have. And of those times, I’m sure you have a few where you thought: “Damn, it seems like they don’t want me to buy from them”

If you have a business to scale, you want to avoid this at ALL costs.

I’ll share a few examples I recently encountered:

• A free lead magnet where you need to:
  1) Reply with an emoji to an Instagram story.
  2) Then you get a message telling you to DM a word to an Instagram account.
  3) Finally you get a link you need to enter, scroll down and, at some point, leave your data + email.
• A local business you can’t contact directly from the webpage.
  But you need to make a phone call. The business is in its closing hours so you need to wait for the next day. You forget about it and end up buying from a competitor.

So if you’re wondering what process to improve, a good starting point is your client acquisition workflow.

Here are 3 steps to make it easy for your customers to buy from you:

1. Audit your current process:

Get out of your head, forget everything you think you know about your current workflow, and imagine you are a new customer:
– How do you find your business?
– Does the copy match the services you’re looking for?
– Once you make a decision to buy, what does the process look like?

Write down every single step you have to go through til payment (clicks, time, open new pages, go grab a credit card… everything).

At this point, I’m sure you’ve already found a few bottlenecks you’d like to get rid of.

2. Simplify your process:

Think of clicks, data, and time your customer needs to go through to finally get the service from you.

In a fast-paced world, even the smallest things can make or break a decision.

At this point, you might as well consider automating some tasks. Not only to save your time, but every moment your customer has made an action and hasn’t received a response, is waiting time for them and time they are looking at other competitors (who might be faster than you).

You want to make it EASY for them. A no-brainer decision.

3. Implement the changes:

<pta-selectable-paragraph=»»>Now that you have a clear understanding of where you’re at and where you want to be, work on making the necessary changes for your new client acquisition process.</pta-selectable-paragraph=»»>

I highly suggest taking all three steps separately and treating them individually. If you scratch the surface and skip any of them, the probability is your new process will not be as good as you want it to be.

Take the time now, so you don’t need to work on it again.